Fast Food

Fast Food

Fast Food (PE)

Fast food can be describe with, conveniences concept that introduced by westernized country as it is fast and convenience product to customer. This concept mostly used in fast food restaurant such as ready processed food from production to consumer which entitle them as QSR concept simply mean Quick Service Restaurant, this concept can be easily implement in any location especially busy street as well housing area, because due to busy life routine and minimal time. This is why, this trend easily implement by local as they have minimal time to have their meal compare to normal restaurant which takes longer time for customer order to arrive at their table which they think it is waste of their time waiting.

This concept as well, offered affordable price product as fast food restaurant entrepreneur offered various set such as kid set meal as this can be implement in housing area which fast food restaurant focus their market on family with children where by ordering kids set meal, their children will get children toy of course according to monthly offered by the fast food restaurant itself such as set promotion according latest movie on air such as Minions, Transformer, superman, or any latest fiction movie in cinema.

As for, breakfast set meal restaurant focus more on what food product that local consume such as omelette, hash brown or any breakfast product that local preferred according to their location strategy. For Lunch set meal, restaurant focus more on slightly heavier food to consumer as they make their food product portion slightly bigger compare to breakfast as during this hour consumer need food that slightly filling to product energy or source of protein to continue their busy lifestyles.

 Dinner set meal will be something that is, average and consumable this as well depend on strategic location as some consumer might have their Hi-tea and for those who don’t really consume hi-tea they prefer their meal to be in large portion that is why fast food restaurant offered regular or large set meal, as it can increase time in implementing and encouraging consumer to adapt fast food concept into consideration in their daily routine and this as well, will increase number of fast food restaurant in industry in that particular location.

In every industry, of course has advantage and disadvantages, to my point of view in this industry has more disadvantages rather than advantages as in, fast food product mostly base on food product that been deep fried, before it serve to customer which by using large amount of cooking oil to fried their product it will harm consumer health as it contain large amount of carbohydrates by repeatedly cooking oil been use to cook other food product. As this will give more calories transfer from product that been fried previously such as fried chicken, Fries, nugget, or any other petty product. Which make consumer have obesity problem which lead to heart disease and health problem.

Due to fast food restaurant entrepreneur concern, popular fast food restaurant has make various further consideration, as they decided to made their product more healthier in  managing their raw food product more environmental friendlier technology and healthier method to prepare their preserved ingredient. Such as, they encourage free range chicken concept which are safe to consume and environmental friendlier technology on machines or tools. They as well, use more hygienic concept by using go green concept machines. As it does not required a large amount of electricity and it can help fast food industry to continue their operation, without customer concern on consuming fast food product will harm their health and it will generate profit of fast food restaurant.